Bereavement resources
Sydney Local Health District

The Brief
Develop a range of materials for the Palliative Care team at RPA Hospital to hand out to the loved ones of patients who had passed away. Materials should comfort the bereaved through their grieving period and include essential legal information relating to the death of a loved one.

The Solution
The challenge came from trying to convey softness and comfort while aligning to NSW Government branding. By using soft tones, bokeh nature imagery and illustrations of dandelions, I was able to create a treatment of soothing visual elements. I produced a print campaign of booklets, flyers and sympathy cards with this treatment.

The Result
The client was very pleased with the deliverables and gave us positive feedback about their impact. They ended up being used across other hospitals in the District, and the client requested in-language versions of the booklet later on as well.