Bereavement resources
Sydney Local Health District
The Brief
Create a set of materials for the Palliative Care team at RPA Hospital to hand out to loved ones of patients who have passed away. Materials should comfort the bereaved through their grieving process while also including essential legal information relating to the death of a loved one.
The Solution
The challenge came from balancing softness and comfort while aligning to NSW Government branding. By using soft tones, bokeh nature imagery and illustrations of dandelions, I was able to create a treatment of soothing visual elements. I produced a print campaign of booklets, flyers and sympathy cards with this treatment.
The Result
The client was very pleased with the deliverables and gave us positive feedback about their impact. They ended up being used across other hospitals and the client requested translated versions of the booklet to support diverse communities.