Disaster Resilience
and Response Unit
Sydney Local Health District

The Brief
Create a sub-brand for the Disaster Resilience and Response Unit. The Unit needs a visual identity that community members can recognise and trust. Their work cycles through four stages: prevention, preparedness, response and recovery. The branding should be distinct from other emergency services.

The Solution
I started by ideating a few different concepts to convey the essence of their work (safety, people, trust). I chose the 2 strongest options that were on different ends of abstract/linear and asked the clients for feedback. Following their feedback, I presented another 2 options with developed visual identities, including mockups to show their brand in-situ. From those options, they picked the one shown here.

The Result
The clients were very pleased in the final presentation and made their choice clear. I then sent them their logo files along with usage guidelines. I found this project quite challenging at the time but found it a good learning experience in how presenting can influence the approval process.