George Street Benchmark Study 2026 (Unpublished)
City of Sydney

The Brief
Develop a study highlighting how the seven key principles outlined in the 2012 George Street Urban Design Study have shaped the transformation of George Street into a space for public life over the past 10+ years.

The Solution
I began by reviewing the 2012 Study with the copywriter, who also sourced materials from Gehl Architects to familiarise me with their brand identity. This helped to establish a visual direction for the document quite early on. After that I set up an Indesign template suitable for both brands and created an Illustrator chart system for consistency across different graph types. Overall I focused on readability and making sure the data was easy to interpret by simplifying graphs, condensing information and using breakout boxes, icons and graphics.

The result
The Study is unpublished at this moment, with some figures needing to be finalised before it goes to the Council.