Sydney International Student Award (SISA)
University of Sydney

The Brief
The International Recruitment Manager requested a design update to the existing SISA guide and an EDM campaign to promote the new version.

The Solution
I utilised the University’s branding of contrasting heritage with contemporary for the typography and gave images of historical buildings with a modern crop to grab the reader’s attention.

The Result
The Recruitment team was very pleased with the outcome. The distinctive branding is especially important for international students, as there are more competitors and students need to feel assured that the University offers both prestige and a dynamic, evolving environment.